SMOOTHNESS, ENGINEERED WITH PRECISION
RELX Super Smooth™ is our performance standard and was created with over 100 R&D scientists from the RELX Lab through 76 sensory tests and adjustments which quantified smoothness through 5 performance indicators.
THE STORY BEHIND SUPER SMOOTHTM
“The philosophy behind RELX products is balance and symbolism. We strive for excellence in user experience, functionality and design.” — Relx Chief Designer
“At RELX, we are guided by a design philosophy to ultimately find the right balance of aesthetic design with a phenomenal user experience.From day one, this philosophy has been at the core of everything we do. We believe anything is possible with the right amount of experimentation and imagination.” — RELX’s Chief Product Officer
A QUEST FOR EXCELLENCE
“Aesthetic design is just the beginning — performance is everything.”
Our team of engineers are on a quest to redefine the vaping experience and we are just at the beginning of our journey. We continue to chase perfection through research, science and expert engineering. When we were studying the user experience, it became clear that mouthfeel is of utmost importance. This is what led us to develop our performance standard, RELX Super Smooth™.
THE ENGINEERING PROCESS
RELX’s research and development teams engineered Super Smooth™ through 76 sensory tests with hours of adjustment. We summarized the results into 5 key indicators to understand how to make the vaping experience the smoothest possible.
While simple in nature, the benefits are unmatched. Our devices ensure a Super Smooth™ experience from the first to the last puff.
Comfortable Temperature <55°C Vapor Temperature
Air Boost Airway Design.The aerodynamic design creates negative pressure which pushes the vapor bottom-up from the atomizer. The result? An abundant vapor volume that feels incredibly familiar.
Active-Steam Pro,Achieves consistent vapor volume and quality through actively balancing and controlling both atomizing power and temperature.
Moving from design to production requires meticulous processes to work harmoniously.
RELX’s designers work side-by-side with our manufacturing teams because we believe from design to creation, craftsmanship is inseparable. Excellent product reliability comes from seamless development and stable process control.
To ensure quality across our entire processes, RELX initiated and developed our RELX Standard. We referenced 30 stringent standards and then formulated our tests to be more complete and strict. Even in areas around the world where the quality level is not compulsory or regulated, our standard of quality does not yield.
Our quality experts continue to define and develop strict product requirements for our manufactures and suppliers.